Digital Marketing - EXAM

Instructions:

(Pass Percentage: 50%)

  • This question paper consists of multiple-choice questions. Each question carries 1point. There is no negative marking.
  • Each question has only one correct response. In case more than one response seems feasible, pick the best possible answer.
  • Candidates are requested to be silent and not to discuss with others throughout the Assessment.
  • Reference to online resources is prohibited.

1 / 50

1. What is CTA in a post?
पोस्ट में “CTA” क्या होता है?

2 / 50

2. What is “Engagement Rate” formula?
“Engagement Rate” का फॉर्मूला क्या है?

3 / 50

3. What does “UGC” stand for?
“UGC” का पूरा नाम क्या है?

4 / 50

4. Mentioning on Twitter is done using:

5 / 50

5. The major metric for organic Instagram engagement is:

6 / 50

6. YouTube SEO involves optimizing

7 / 50

7. “Impression” in social media means?
सोशल मीडिया में “Impression” का मतलब क्या है?

8 / 50

8. What is the first step in creating a social media strategy?
सोशल मीडिया रणनीति बनाने का पहला कदम क्या है?

9 / 50

9. A social media strategy starts with:

10 / 50

10. “Affinity score” reflects:

11 / 50

11. What does “CTR” stand for?

12 / 50

12. “Bio” on social media means what?
सोशल मीडिया पर “Bio” का क्या मतलब है?

13 / 50

13. Reaction checks are important for:

14 / 50

14. Economic value in social media measures:

15 / 50

15. What is a hashtag used for?

16 / 50

16. Which content format generally gets the highest engagement?
कौन-सा कंटेंट फॉर्मेट आमतौर पर सबसे ज्यादा एंगेजमेंट देता है?

17 / 50

17. What is “Boost Post” on Facebook?
Facebook पर “Boost Post” क्या है?

18 / 50

18. In EdgeRank, affinity score measures

19 / 50

19. Which metric measures how people interact with your posts?
कौन-सा मेट्रिक बताता है कि लोग आपकी पोस्ट के साथ कैसे इंटरैक्ट करते हैं?

20 / 50

20. Facebook Stories disappear after how many hours?
Facebook Stories कितने घंटों बाद गायब हो जाती हैं?

21 / 50

21. Companies fail on social media because they:

22 / 50

22. What should brands track to determine content success?

23 / 50

23. The "time decay" factor in Facebook’s EdgeRank deals with:

24 / 50

24. The best creative ads usually include:

25 / 50

25. CPM means:

26 / 50

26. Facebook uses which algorithm to rank content in feeds

27 / 50

27. Which metric shows how many people saw your post?
कौन-सा मेट्रिक बताता है कि कितने लोगों ने आपकी पोस्ट देखी?

28 / 50

28. Which platform is best for visual storytelling?

29 / 50

29. The term “reach amplification” means:

30 / 50

30. Which social media platform is owned by Meta?
कौन-सा सोशल मीडिया प्लेटफ़ॉर्म Meta का है?

31 / 50

31. The first stage of LinkedIn algorithm categorization is:

32 / 50

32. Listening on social media helps in:

33 / 50

33. How can professionals increase followers on LinkedIn?

34 / 50

34. LinkedIn’s "spam" filter can be avoided by:

35 / 50

35. The 70-20-10 content approach in social media marketing is related to

36 / 50

36. What is “Organic Reach”?
“Organic Reach” क्या है?

37 / 50

37. Which of these interactions carries the highest weight in EdgeRank?

38 / 50

38. What does “Engagement” mean in social media?
सोशल मीडिया में “Engagement” का क्या मतलब है?

39 / 50

39. Newsjacking should be done with:

40 / 50

40. Brand mnemonics include:

41 / 50

41. The “one recipe for all” concept fails because:

42 / 50

42. Unbranded hashtags help in:

43 / 50

43. "Applause rate" measures:

44 / 50

44. Customer engagement ladder involves

45 / 50

45. Which metric measures number of interactions divided by total reach?

46 / 50

46. Which of the following tools helps schedule social media posts?
निम्न में से कौन-सा टूल सोशल मीडिया पोस्ट शेड्यूल करने में मदद करता है?

47 / 50

47. The engagement rate formula considers:

48 / 50

48. A successful content strategy requires alignment with:

49 / 50

49. What does “DM” mean?
“DM” का मतलब क्या है?

50 / 50

50. The best platform for opinion leaders is:

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The average score is 79%

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